Tapjoy does the math, moves from bare metal to OpenStack cloud

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We decided that what we lose in performance, we gain back in predictability, in scale and in flexibility -- Wes Jossey, Head of Operations for TapJoy.

Gigaom
Byline: Barb Darrow

These are interesting times for IT pros. The pressure is on to assess how their company’s tech is running and what deployment model will be best going forward. And they are inundated with claims that a) public cloud is best for everything, b) a mix of public and private resources is best, c) stark, bare metal is faster than cloud, d) co=location is cheapest once you have a grip on your workload … the list goes on. As is usually the case, the truth is somewhere in the middle of that scrum.

Tapjoy, a mobile app marketing firm based in San Francisco, did its due diligence and decided to move a big chunk of its workload from bare-metal servers running at SoftLayer to OpenStack — but to OpenStack managed for it by Metacloud.

Here’s the thing, according to Tapjoy Head of Operations Wes Jossey (pictured above) who manages devops for the San Francisco-based company: “We wanted the efficiency and the flexibility of a cloud environment but OpenStack was too complicated to do on our own without hiring a lot of new people.”

And that’s the rub on OpenStack: It can probably do everything you want, provided you know how to set it up and deploy its many modules properly. It is complicated and upgrades and migrations from one version to the next can be a bear. Not to mention that hiring OpenStack experts is expensive.

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